I like to organize ideas in a very visual manner, so I created a Figma board that everyone could collaborate on. I divided up the board into different frames for each of the channels we wanted to launch our back-to-school efforts. I populated the board with initial plans and ideas and then presented the board to a cross-functional team to get feedback, gather more ideas, and finalize campaign plans.

I then created briefs and assigned tasks based on each person’s role. I helped shape all of the content, providing feedback and edits to ensure cohesive messaging and visuals. I also led our back-to-school photoshoot to get a variety of assets to use across the campaign.