Product Launches
At Nurture Life, I have led four product line launches. Below is a sample of some of the efforts that went into the launch of Purely Puddin’, the company’s first dessert offering.
Launch Imagery
Social Media Activations
We used a mixture of carefully designed graphics and lo-fi videos to feature more storytelling and mimic a native, social-forward look.
Comparison Graphic
Value Prop Graphic
Behind The Scenes Reel
Kids Enjoying It Reel
We started with the product launch email below, followed by a series of emails focused on different themes. The goal was to ensure people understood the “what” of the product, and then continue to drive home its benefits via social proof, competitor comparisons, and nutrition highlights.
