As part of my work with Nurture Life, I develop messaging and visual concepts that connect to the pain points parents face when trying to feed their kids. Many parents have trouble getting their children to eat veggies, so I created hidden veggie characters to amplify the fact that many Nurture Life meals have vegetables that kids can’t see or taste.
From sketching the original concepts, to styling the photos, writing copy, and giving illustration direction, I took this campaign from start to finish.