In order to create a more unified, sophisticated, eye-catching brand, Nurture Life decided to undergo a complete rebrand, changing essentially everything but the name of the company. I was on the rebrand team, helping make key creative decisions around logo, packaging, messaging, website, and photography.
Not only did I help sculpt the vision of the rebrand, but I did a lot of the nitty gritty work, including writing creative briefs, designing new site concepts, leading photoshoots, and participating in site design feedback meetings.